MBIS5012 Strategic Information Systems Assignment Sample

MBIS5012 Strategic Information Systems

In this assessment, you will work individually. The topics for this assessment will be covered in the previous weeks: therefore, it is vital that you attend this class. You are encouraged to attend a workshop on Referencing and Research

What are the functionalities of CRM?

What are the famous CRM tools?

Which company sell them?

You need to have a table to compare their price and functionality

Solution

Functionalities of a CRM

An enhanced CRM has multiple functionalities. With the use of contact management, businesses can easily gather, save, and retrieve consumer contact details. By keeping track of leads, salespeople can see where each one is in the sales funnel. Businesses may modify their CRM to fit their unique requirements and demands via customisation. Businesses may automate tedious procedures and simplify processes via workflow automation. With mobile CRM, all of a CRM's features may be accessed from any internet-enabled device, such as a smartphone or tablet (Stefanov et al. 2023). Businesses can examine how the programme benefited their staff via reporting and analytics. It further integrates third-party apps with the CRM app without any hitches. Predictions about future sales are made possible via sales forecasting by analysing data collected from the sales staff (Alt et al. 2020).

Figure 1: Functionalities of CRM
(Source: Matta, 2023)

Moreover, as a simple CRM tool for management assignment help one may quantify the possibilities that your sales team has with clients. Lead scoring helps users find the clients with the highest conversion rates. The sales process will be optimised, and the marketing and sales staff will work more efficiently as a result. Lead management should be included in each CRM feature list (Stefanov et al. 2023). Using this technique, a company may identify the most promising leads to pursue further by analysing their demographic and psychographic data. Just like lead scoring, it helps your sales staff concentrate on the correct leads at the right time, which enhances efficiency and productivity.

Figure 2: Lead Management
(Source: Matta, 2023)

Famous CRM tools

Famous customer relationship management (CRM) technologies include Salesforce, SAP, ZOHO, Oracle, Microsoft Dynamics, Nimble, Sugar, Hub Spot, PIPEDRIVE, CRM Creatio, and many more.

Companies which sell them

The companies which sell these tools include Microsoft, Oracle, Nimble, etc.

Comparison of price and functionality

Table 1: Comparison of different CRM
(Source: Matta, 2023)
 

References

Alt, R., Reinhold, O., Alt, R., & Reinhold, O. (2020). Social CRM: Tools and Functionalities. Social Customer Relationship Management: Fundamentals, Applications, Technologies, 57-80. https://link.springer.com/chapter/10.1007/978-3-030-23343-3_3

Matta, M. C. (2023). Top CRM features 2024: Functionality & Capabilities Checklist. Retrieved from https://www.selecthub.com/customer-relationship-management/crm-features-functionality-list/

Stefanov, T., Varbanova, S., Stefanova, M., & Ivanov, I. (2023). CRM System as a Necessary Tool for Managing Commercial and Production Processes. TEM Journal, 12(2). https://www.researchgate.net/profile/Tihomir_Stefanov2/publication/371172906_CRM_System_as_a_Necessary

_Tool_for_Managing_Commercial_and_Production_Processes/links/647799e879a722376501c44a/CRM-System-as-a-Necessary-Tool-for-Managing-Commercial-and-Production-Processes.pdf