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PRJ5106 Research Methodology and Data Analysis Report 4 Sample

PRJ5106 Research Methodology and Data Analysis Report 4

Assessment 4: Research Proposal (Report)

Construct a research proposal stating research methodology, data analysis strategy, ethical considerations.

Assessment 4 Detail

This assessment requires students to develop a final research proposal based on the previous three assessments which should also include research ethics and proposed time frame. It is expected that students progressing to the MPMB will use this proposal as a base to further develop their Capstone research project (Applied Research Project) such as PRJ6001. Students are recommended to develop their assessment in the following order:

1. Introduction (Problem definition & objective): State the research problem clearly (research questions), provide motivation for undertaking the research; provide succinct, clear, logical description of the objectives and plan of action.

2. Background (Literature and Previous Work): Discuss the objectives, methodologies and findings of relevant previous research that provides a background for your research topic. The aim is to provide a critique of existing work and identify gaps in knowledge and / or methodological weaknesses in existing research.

3. Significance & Broader Impact (Impact of Proposed Research): Discuss the potential value of solution or contribution to the research problem within and outside the area/field of study.

Also discuss broader implications of the proposed research. Broader impacts may include social, economic, technical, ethical, translational, clinical, pharmaceutical, technological, or business aspects.

4. Research Design and Methods (Proposed Methodology): Discuss research methods/tools suitable for use to solve the defined problem. This should include the type of data to be used, how data will be collected and analysed, possible ethical issues and how these will be addressed. In addition, discuss why the methodology and methods you have selected is suitable to address the research question(s).

5. Results & Communication (Expected outcomes): Discuss what are the potential output of the proposed research and how the same will be disseminated to wider audience.

6. Conclusion: Summarize the key points from your proposal and reiterate the significance of the proposed research, why it is worth undertaking and what benefits it would have. End this with positive note so that your proposal will be considered for research.

7. Timeline: Present the tentative timeline for completing your research project. You should focus on completing your research work within 10 teaching weeks.

8. References: Include bibliographic detail of all in-text citations in APIC Harvard Style. Websites, blogs, personal communications are generally not viewed as a trusted source of reference.

Solution

Chapter 1: Introduction

1.1 Problem Definition

Within the domain of international corporate operations, the surge of digitalization postures both openings and challenges. The issue at hand rotates around decoding the perplexing impacts of computerized change on these worldwide commerce scenes. As advanced innovations penetrate each feature of operations, understanding their impacts on methodology, workforce, and showcase situating gets to be fundamental. As per the MBA Assignment Expert, This investigate points to illustrate these impacts, tending to the basic require for comprehensive bits of knowledge into how digitalization reshapes worldwide corporate elements.

1.2 Objective

â—Ź To analyze how digitalization impacts the proficiency of universal corporate operations, analyzing changes in forms, asset utilization, and productivity.

â—Ź To examine the socio-cultural adjustments required by digitalization inside worldwide corporate situations, analyzing workforce flow, cross-cultural collaboration, and organizational structures (Almeida, Santos and Monteiro, 2020).

â—Ź To study the essential changes in universal business caused by digitization, looking at the market situation, competitive priorities and long-term support strategies.

â—Ź To explore the moral dimension of digital transformation in universal business environments, focusing on issues such as information security, moral exploitation of innovation and corporate responsibilities in a digitized global arena.

1.3 Research problem

The research problem centers on comprehending the multifaceted impacts of digitalization on worldwide corporate operations.In the midst of rapid innovation progress, it is difficult to understand how computer changes affect work procedures, change organizational structures and require socio-cultural adaptations (Vadana et al., 2020). This investigate looks for to translate this complicated nexus, digging into the suggestions of digitalization on operational productivity, key decision-making, and moral contemplations inside worldwide corporate settings. By tending to this issue, the ponder points to fill basic information crevices, advertising bits of knowledge crucial for enterprises, policymakers, and partners exploring the complexities of a digitized worldwide commerce scene.

1.4 Research questions

1. How does the integration of digital innovations impact the productivity of supply chain administration inside multinational corporations?

2. How do digitalization activities influence the long-term key situating and competitive focal points of multinational organizations in different worldwide markets?

1.5 Research Motivation

The motivation driving this investigate stems from the basic got to disentangle the perplexing exchange between digitalization and worldwide corporate operations. As advanced innovations rethink commerce ideal models, understanding their all encompassing affect on methodology, workforce elements, and moral scenes gets to be basic (Mubarak et al., 2019). This ponder looks for to enable organizations and policymakers with comprehensive experiences, cultivating versatile procedures, moral systems, and comprehensive hones in the midst of worldwide advanced changes. By tending to these complexities, the investigate points to clear the way for educated decision-making, guaranteeing feasible and morally sound pathways in an progressively digitized worldwide trade environment.

1.6 Description of objectives and the planned course of action

This research looks for to assess the affect of digitalization on worldwide corporate operations through four primary destinations: evaluating operational efficiencies, investigating socio-cultural adjustments, analyzing urgent shifts, and analyzing moral measurements. The arranged approach involves utilizing qualitative request to evaluate efficiencies and derive key experiences, at the side subjective techniques to scrutinize socio-cultural subtleties and moral contemplations. Gathering information from differing multinational organizations, nearby an broad writing secondary qualitative research articles analysis through thematic analysis, will educate a nuanced comprehension. The discoveries will help in directing versatile techniques and moral systems, cultivating flexible and socially comprehensive worldwide corporate hones in the midst of advanced changes.

1.7 Background

The background for this inquire about is the raising integration of advanced innovations inside worldwide corporate scenes. Earlier ponders emphasize the transformative potential of digitalization, emphasizing its affect on operational procedures, showcase situating, and workforce flow (Holmström, 2019). Be that as it may, existing investigate uncovers crevices in understanding socio-cultural adjustments and moral suggestions in the midst of these mechanical shifts. This ponder looks for to construct upon earlier work, digging more profound into the complex nexus between digitalization and worldwide corporate operations. By tending to these gaps, it points to offer a comprehensive point of view fundamental for exploring the complexities of a quickly advancing worldwide trade environment.
Chapter 2: Literature and Previous Work

2.1 Introduction to Literature Review

Chapter 2 serves as a essential investigation into existing composing on the impacts of digitalization on around the world corporate operations. It endeavors to reveal and evaluate the collective savvy, techniques, and revelations of prior ask almost. This chapter's significance lies in its portion as a foundational column, lighting up the way for the current consider. By looking over past endeavors, it looks for to interpret designs, recognize hole, and assess methodological approaches utilized in understanding digitalization's affect on around the world corporate scenes. This comprehensive review isn't as it were analised; or possibly, it's a compass coordinating the appear explore toward new spaces and novel encounters. Through this investigation, the chapter points to bridge existing data hole and construct a solid hypothetical framework, enabling a more nuanced understanding of how digitalization shapes and renames around the world corporate operations.

2.2 Theoretical Framework

2.2.1. Resource-Based View (RBV)

Agreeing to Lee et al., (2022), The Resource-Based See (RBV) framework sets that a firm's upheld competitive advantage develops from its inward resources and capabilities. Inside the setting of digitalization's influence on around the world corporate operations, RBV underscores the noteworthiness of inventive resources and capabilities. It examines the ways in which technology assets, such as data analytics, AI integration, or inventive systems, serve as crucial resources and influence market competition. RBV provides insights into how businesses use these computerized resources to improve operational adequacy, improve market shapes, and gain competitive advantages in international settings.

2.2.2. Institutional Theory

Expert Bigliardi et al., ( 2022), Institutional Theory places an emphasis on the influence that the circumstances of an organization have on organizational behavior and hones. This system examines the ways in which administrative, social, and societal rules shape computerized decision-making methods within the context of digitalization and broad business operations. It delves into the ways in which control qualities influence the selection, application, and modification of advanced impels in various international contexts. In order to comprehend the shifting levels of digitalization and its effects on organizational procedures and operations in a variety of global settings, an understanding of these control components is essential.

2.3 Review of Existing Research

The ongoing discourse merges on an cluster of perspectives, incisive articles, and discoursed digging into the complex impacts of digitalization on worldwide commerce operations. This comprehensive compilation navigates select overwhelming subjects within the space. Fundamentally, it verbalizes the transformative impact of digital headways on operational efficiencies, supply chain administration, and worldwide showcase penetration—an basic domain of request. These studies overwhelmingly utilize qualitative techniques, scrutinizing data-driven results and execution measurements to substantiate the significant points of interest inferred from digitalization.

Furthermore, there exists a body of explore emphasizing the imperative proposals of digitalization in all inclusive corporate settings. These works tend to utilize subjective approaches, utilizing case considers approximately and analise articles to burrow into the imperative decision-making shapes and organizational changes affected by progressed change (Reis et al., 2020). In conclusion, a cohort of considers plunges into the socio-economic impacts of digitalization on around the world corporate scenes. These pieces explore the broader societal recommendations, ethical considerations, and socio-cultural alterations required by the integration of progressed propels into around the world commerce operations. Categorizing the composing based on subjects, methods, and disclosures offers a organized approach to understanding the arranged perspectives and encounters shown in prior ask approximately, in this way laying the establishment for recognizing cleft and encompassing the current consider interior this affluent weaved craftsmanship of data.

2.4 Methodological Critique

Secondary Data Analysis: Concurring to Kim (2020), past ponders for the most part utilized existing information to get it how digitalization influences huge commerce operations. They looked at data from companies, industry reports, and dependable sources to subjectively evaluate how digitalization impacts particular parts of operations like commerce development, supply chain productivity, and monetary execution. This strategy included analyzing parts of information to induce a wide see of how digitalization influences distinctive businesses and ranges around the world.

Strengths and Weaknesses

Strengths

â—Ź Comprehensive Data: Secondary data investigation given wide datasets covering varying around the world settings, promoting a wide-ranging understanding of digitalization's impacts.

â—Ź Cost and Time Productivity: Utilizing existing data minimized explore costs and time required for data collection.

Weaknesses

â—Ź Quality and Availability of Data: Dependence on existing datasets restricted control over information quality and might have obliged particular analyses.

â—Ź Potential Bias or Inconsistencies: Changes in information collection techniques over sources might present inclinations or irregularities in findings.

The prevalence of secondary information analysis in earlier ponders encouraged wide experiences into digitalization's impacts on universal corporate operations, however impediments in information quality and predispositions warrant thought for the current research strategy.

2.5 Identified Gaps and Knowledge Deficiencies

Existing literature discloses a few prominent crevices, outstandingly within the examination of the human-centric impacts of digitalization on universal corporate situations. The shortage of investigate the socio-cultural suggestions, worker adjustment, and moral measurements in the midst of computerized changes (Buer et al., 2021). . Besides, ponders investigating the long-term supportability and versatility methodologies of enterprises exploring computerized shifts stay restricted.

2.6 Synthesis and Summary

The literature merges on significant bits of knowledge: digitalization significantly modifies worldwide corporate scenes, driving productivity picks up and vital changes. It underscores the centrality of mechanical assets, however uncovers a shortage in analyzing socio-cultural impacts and long-term maintainability techniques. In spite of shifted strategies, a bound together subject rises: the require for comprehensive inquire about coordination innovative, socio-cultural, and maintainable measurements. This union emphasizes the basic for all encompassing approaches, encouraging a nuanced comprehension of digitalization's impacts on universal corporate operations and supporting for comprehensive techniques tending to multifaceted challenges in modern trade situations.

2.7 Framework for the Current Study

The literature supports this think about, uncovering basic gaps. The investigate points to fill these crevices by utilizing a multi-dimensional approach, mixing subjective examination of innovative impacts with subjective investigation of socio-cultural and moral angles (Ghauri, Strange and Cooke, 2021). This all encompassing system points to illustrate the complicated relationship between digitalization and worldwide corporate operations, emphasizing long-term maintainability, human-centered adjustment, and moral contemplations to explore advancing worldwide trade landscapes.
Chapter 3: Impact of Proposed Research

3.1 Potential Value and Contribution

The proposed research on the impacts of digitalization on worldwide corporate operations will hold significant esteem and offer multifaceted commitments to the distinguished

3.1.1. Enhanced Strategic Decision-Making

By comprehensively analyzing the interaction between digitalization and all inclusive corporate operations, this investigate will prepare stakeholders with priceless experiences into key decision-making (Mugge, 2020). Understanding the nuances of mechanical integration, socio-cultural alterations, and moral contemplations inside worldwide trade situations will give organizations with a all encompassing point of view, empowering educated, versatile, and forward-thinking strategies.

3.1.2. Holistic Understanding of Impact

The research's profundity in analyzing the socio-cultural, budgetary, and ethical recommendations of digitalization will rise over standard mechanical assessments. It'll ensure a all enveloping understanding of multifaceted impacts, shedding light on how digitalization reshapes organizational structures, workforce stream, and around the world exhibit arranging. Such comprehensive bits of information will be essential for companies investigating the complexities of a rapidly progressing advanced scene.

3.2 Broader Implications

3.2.1 Social Dimensions

The Research analysis triggered by digitalization are jumped into during the research's examination of sociocultural proposals. It will show the complicated ways in which advancement brilliantly reshapes social, renames work methods, and affects global societal measures. According to Ordieres-Meré, Prieto Remon, and Rubio (2020), this knowledge will lay the groundwork for the development of adaptable and comprehensive commerce hubs, the encouragement of cross-cultural collaboration, and the resolution of growing societal issues brought on by the rapid pace of technological advancement. By understanding the cultural repercussions, organizations can fit their techniques to change with various group environments, making more far reaching and versatile all over the planet activities.

3.2.2 Economic Implications

The study's emphasis on budgetary recommendations sheds light on the potential for digitalization to alter global markets, supply chains, and budgetary frameworks. Policymakers and entrepreneurs who are at the forefront of commerce need to have this knowledge in order to take advantage of new opportunities and drive feasible financial development. Besides, it gives a present for watching out for garbled characteristics making from inconsistent get to progress over districts (Afonasova et al., 2019). Businesses can stimulate financial movement while working toward equitable creative integration across the board by judiciously addressing digitalization.

3.3 Ethical Considerations

Issues such as data security, algorithmic inclines, and corporate commitment are the center of this investigation, which is centered on ethical estimations interior of worldwide corporate settings. When creating methodologies and directions to direct sound progressed hones, it is basic to recognize and address these ethical challenges. By changing corporate techniques with social qualities and measures, organizations can keep up ethical measures, guaranteeing straightforwardness, sensibility, and commitment in their tall level works out. This not as it were makes open affirmation, which is fundamental within the advancing environment of computerized commerce operations, but it too ensures the interface of partners.

Chapter 4: Research Design and Methods

4.1 Proposed Methodology: Secondary Data Analysis

The application of secondary data analysis will serve as a novel and essential method for investigating the perplexing effects of digitalization on global business operations. This approach will profit by a wealth of existing information from strong scholastic creating, industry reports, and conclusive sources. Its scope will guarantee a comprehensive examination of digitalization's numerous effects on distinguishing global corporate scenes, advancing operational efficiencies, key changes, and moral considerations (Enders, 2022). Utilizing established datasets will guarantee a thorough comparison of businesses and regions, resulting in a nuanced understanding essential for coordinating flexible strategies within the evolving global exchange domain shaped by evolving movements.

4.2 Addressing Research Problem

Secondary data gotten from true blue smart journals, industry reports, and databases will offer a wide store crossing around the world corporate scenes. This extravagance of data will serve as a solid foundation, empowering an comprehensive examination into the multifaceted impacts of digitalization. Drawing from changed sources will allow for a comprehensive examination over assorted businesses, areas, and corporate settings. This approach will guarantee a wide and nuanced understanding of how digitalization impacts operational strategies, promote components, and ethical thoughts interior the complex space of around the world corporate operations.

4.3 Data Collection and Analysis Methods:

Data Collection: The data collection methodology will incorporate a comprehensive combination of pertinent data from diverse sources, checking academic articles, industry reports, and government disseminations (Tien, Phu and Chi, 2019). This multifaceted approach will ensure a all including perspective on the influence of digitalization interior all inclusive corporate operations. Educational articles will contribute quick encounters, though industry reports offer reasonable discernments from corporate settings. Government dispersions provide broader societal and authoritative focuses of see. Collectively, this contrasting data corpus will improve the examination, capturing the multifaceted estimations of digitalization's influence over businesses, geographies, and regulatory situations.

Data Analysis: Along these lines, utilizing deliberate substance examination will serve as the linchpin of the data examination orchestrate. This methodological approach will allow for an organized categorization and mix of the amassed data. It will engage a comparative examination, locks in experiences into creative impacts on operational efficiencies, basic shifts in around the world markets, and moral contemplations insides differing corporate circumstances. This adjust substance examination strategy will not since it were highlight plans and plans but other than lock in a nuanced understanding of the complexities characteristic interior the computerized modify of around the world corporate scenes.

4.4 Ethical Considerations and Mitigation Strategies

Ensuring Ethical Compliance: Taking after ethical rules, this will prioritize redress source quotation from fast articles, industry reports, and databases. With regard to mental property rights guarantees fitting affirmation when utilizing existing information. Securing puzzle whereas overseeing with restrictive industry data remains fundamental (Pererva et al., 2021). Strict adherence to built up moral rules with respect to information utilization, guaranteeing confirmation, and with regard to assent, where fitting, will be fastidiously kept up. Anonymization and riddle measures will guarantee unsteady information, keeping up moral dexterity all through the ask roughly the strategy.

Mitigation Strategies: Utilizing a fastidious data approval prepare will include cross-verifying data from numerous solid sources. This approach will guarantee the exactness, unwavering quality, and validity of the secondary information utilized, moderating moral concerns related to information judgment. Guaranteeing protection and compliance with moral measures, any delicate data utilized within the investigate will experience anonymization. This critical step will ensure exclusive or delicate information, maintaining privacy and moral measures all through the investigate prepare.

4.5 Justification of Secondary Data Analysis

The determination of secondary information investigation stands as a essential choice, advertising a horde of benefits significant for this investigate endeavor. The wide nature of secondary information empowers a comprehensive examination of digitalization's impacts over differing worldwide corporate scenes (Hair Jr, Page and Brunsveld, 2019). Its cost-effective and time-efficient approach quickens inquire about by dispensing with essential information collection whereas keeping up profundity. Moreover, the wealth of different information sources encourages a comparative examination, improving experiences into the impacts of digitalization over businesses and locales. Compelling get to to set up databases will guarantee unwavering quality, supporting the study's validity, and empowering a strong investigation of the perplexing elements inside worldwide corporate operations affected by advanced changes.

4.6 Summary

Utilizing secondary information investigation as the essential inquire about strategy will display a strong and commonsense approach to comprehensively address the complex viewpoints of digitalization's affect on worldwide corporate operations. Following to thorough moral measures and leveraging the breadth of existing information sources will encourage a comprehensive examination, giving nuanced experiences significant for exploring the advancing scene of worldwide commerce situations formed by computerized changes.
Chapter 5: Results & Communication

5.1. Comprehensive Insights into Digitalization's Impact

Expected comes about join a nuanced understanding of how digitalization impacts around the world corporate operations (Gasparri and Tassinari, 2020). Revelations are expected to uncover key plans in operational efficiencies, socio-cultural alterations, imperative shifts, and ethical thoughts, giving a all including see of the impact of computerized changes.

5.2. Identification of Patterns and Trends

Through effective substance examination, they ask almost focuses to recognize overarching plans and designs inside the data. These bits of information will contribute to making a comprehensive framework that depicts commonalities and divergences inside the impacts of digitalization over contrasting businesses and around the world regions.

5.3 Dissemination plan for communicating findings

 

Table: Dissemination plan for communicating findings
Source: Self Created

The table outlines arranged dispersal channels for explore disclosures on digitalization's influence in around the world corporate operations (Schneider and Sting, 2020). It charts streets checking academic disseminations, conferences, industry reports, and online engagements, ensuring wide outreach to the academic community, businesses, and the open.

Chapter 6: Conclusion

In closing, this proposal epitomizes a intensive examination of digitalization's influence on around the world corporate scenes. Key encounters incorporate operational efficiencies, socio-cultural alterations, crucial shifts, and ethical thoughts. The research's noteworthiness lies in its potential to coordinate flexible techniques and develop tried and true corporate sharpens within the middle of computerized changes. Engaging thought and support for this endeavor, its comes about ensure wide benefits for the insightful community, businesses, and policymakers, coordinating around the world corporate operations toward feasible, ethical, and mechanically flexible pathways.
Recommendations

1. Invest in cyber security infrastructure

As digitization increases, companies must prioritize strong cyber security measures. The proposal would be to participate in a state-of-the-art cyber security framework. This includes cryptographic updates, standard security audits, and an extensive workforce that prepares cybersecurity best practices. Advanced defenses against cyber threats ensure the security of a company's sensitive information and disrupt the evaluation of global operations.

2. Implement flexible and adaptable work processes: Implement agile operating strategies and versatile operating systems. As global computer-based development evolves, organizations should increase adaptability and flexibility in their operations. This includes adopting cloud-based steps, using data analytics to make informed decisions and empowering employees who can quickly adapt to changing innovations and advertising demands. Creating versatile structures ensures that global operations respond to computer developments, allowing companies to maintain their competitiveness and imagination in a rapidly changing environment.

 

Chapter7: Timeline

 

Table: Timeline
Source: Self Created

References

Afonasova, M.A., Panfilova, E.E., Galichkina, M.A. and Ĺšlusarczyk, B., 2019. Digitalization in economy and innovation: The effect on social and economic processes. Polish journal of management studies, 19(2), pp.22-32.

Almeida, F., Santos, J.D. and Monteiro, J.A., 2020. The challenges and opportunities in the digitalization of companies in a post-COVID-19 World. IEEE Engineering Management Review, 48(3), pp.97-103.

Bigliardi, B., Filippelli, S., Petroni, A. and Tagliente, L., 2022. The digitalization of supply chain: a review. Procedia Computer Science, 200, pp.1806-1815.
Buer, S.V., Semini, M., Strandhagen, J.O. and Sgarbossa, F., 2021. The complementary effect of lean manufacturing and digitalisation on operational performance. International Journal of Production Research, 59(7), pp.1976-1992.

Enders, C.K., 2022. Applied missing data analysis. Guilford Publications.

Gasparri, S. and Tassinari, A., 2020. ‘Smart’industrial relations in the making? Insights from analysis of union responses to digitalization in Italy. Relations industrielles/Industrial Relations, 75(4), pp.796-817.

Ghauri, P., Strange, R. and Cooke, F.L., 2021. Research on international business: The new realities. International Business Review, 30(2), p.101794.
Hair Jr, J., Page, M. and Brunsveld, N., 2019. Essentials of business research methods. Routledge.

Holmström, J., Holweg, M., Lawson, B., Pil, F.K. and Wagner, S.M., 2019. The digitalization of operations and supply chain management: Theoretical and methodological implications. Journal of Operations Management, 65(8), pp.728-734.

Jafari-Sadeghi, V., Garcia-Perez, A., Candelo, E. and Couturier, J., 2021. Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation. Journal of Business Research, 124, pp.100-111.

Kim, R.Y., 2020. The impact of COVID-19 on consumers: Preparing for digital sales. IEEE Engineering Management Review, 48(3), pp.212-218.

Lee, K., Azmi, N., Hanaysha, J., Alzoubi, H. and Alshurideh, M., 2022. The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), pp.495-510.

Mubarak, M.F., Shaikh, F.A., Mubarik, M., Samo, K.A. and Mastoi, S., 2019. The impact of digital transformation on business performance: A study of Pakistani SMEs. Engineering, Technology & Applied Science Research, 9(6).

Mugge, P., Abbu, H., Michaelis, T.L., Kwiatkowski, A. and Gudergan, G., 2020. Patterns of digitization: A practical guide to digital transformation. Research-Technology Management, 63(2), pp.27-35.

Ordieres-Meré, J., Prieto Remon, T. and Rubio, J., 2020. Digitalization: An opportunity for contributing to sustainability from knowledge creation. Sustainability, 12(4), p.1460.

Pererva, P., Kobielieva, T., Kuchinskyi, V., Garmash, S. and Danko, T., 2021. Ensuring the Sustainable Development of an Industrial Enterprise on the Principle of Compliance-Safety. Studies of Applied Economics, 39(5).

Reis, J., Amorim, M., Melão, N., Cohen, Y. and Rodrigues, M., 2020. Digitalization: A literature review and research agenda. In Proceedings on 25th International Joint Conference on Industrial Engineering and Operations Management–IJCIEOM: The Next Generation of Production and Service Systems 25 (pp. 443-456). Springer International Publishing.

Schneider, P. and Sting, F.J., 2020. Employees’ perspectives on digitalization-induced change: Exploring frames of industry 4.0. Academy of Management Discoveries, 6(3), pp.406-435.

Tien, N.H., Phu, P.P. and Chi, D.T.P., 2019. The role of international marketing in international business strategy. International journal of research in marketing management and sales, 1(2), pp.134-138.

Vadana, I.I., Torkkeli, L., Kuivalainen, O. and Saarenketo, S., 2020. Digitalization of companies in international entrepreneurship and marketing. International Marketing Review, 37(3), pp.471-492.

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