MBA5003 Managing Logistics and Technology Report 2 Sample

MBA 5003 Managing Logistics and Technology. Ass 2

Management – Report

ASSIGNMENT TASKS

THIS ASSESSMENT WILL REQUIRE STUDENTS TO DEVELOP A DETAILED OPERATIONS PLAN FOR AN OPERATION RELATING TO A PRODUCT OR SERVICE TO BE DELIVERED ACROSS NATIONAL BORDERS. 

THE MAIN ASSIGNMENT TASKS ARE THE FOLLOWING:

HTTP://WWW.ACADEMIA.EDU/8516165/ORGANISATIONAL_BEHAVIOUR_A_CASE_STUDY_OF_COCACOLA_COMPANY

HTTPS://WWW.SCRIBD.COM/DOC/138053993/ORGANIZATIONAL-BEHAVIOR-A-CASE-ANALYSIS-OF-GOOGLE

IN A CASE STUDY REPORT, INCLUDE THE FOLLOWING:

1. IDENTIFY A PRODUCT OR SERVICE COMPANY (OR OTHER ORGANIZATION) WITH WHICH YOU ARE FAMILIAR. PROVIDE A BRIEF DESCRIPTION OF THE COMPANY.

2. DESCRIBE, IN GENERAL, THE KEY OPERATIONS IN THIS COMPANY AND HOW THESE OPERATIONS RELATE TO THE COMPANY’S STRATEGY, ITS COMPETITIVE PRIORITIES, AND THE KEY PERFORMANCE INDICATORS USED BY THE COMPANY

3.USING THE OPERATIONS MODEL PRESENTED IN UNIT 5003 MODULES A, B, AND C, DEFINE IN DETAIL ONE OF THESE OPERATIONS, CLEARLY IDENTIFYING THE TRANSFORMING AND TRANSFORMED RESOURCES, THE TRANSFORMATION PROCESS, AND THE OUTPUTS AND OUTCOMES OF THE OPERATION

4. PROVIDE A CRITICAL REVIEW OF THIS KEY OPERATION AND ITS MANAGEMENT THAT MIGHT UNDERPIN ITS FUTURE IMPROVEMENT AND CONTRIBUTION TO THE COMPANY’S COMPETITIVE PRIORITIES

5. PRESENT THIS IN AN OPERATIONS PLAN FOR THIS OPERATION (BASED ON YOUR ANALYSIS AND REVIEW) WHICH HIGHLIGHTS THE RESOURCES AND KEY MANAGEMENT DECISIONS THAT MIGHT NEED TO BE MADE TO SECURE IMPROVEMENT IN THE OPERATION.

DEVELOPING AN OPERATIONAL PLAN

OPERATIONAL PLANNING TAKES THE BROAD STRATEGIES AND OBJECTIVES OUTLINED IN THE STRATEGIC PLAN, TURNS THEM INTO SPECIFIC TASKS AND ALLOCATES THE PEOPLE AND OTHER RESOURCES OF THE ORGANISATION TO GET THEM DONE. IT ADDRESSES

THE QUESTION – ‘WHAT DO WE NEED TO DO TO MAKE IT ALL HAPPEN AND KNOW WE ARE ON TRACK?’ IT PROVIDES THE STAFF AND

VOLUNTEERS IN THE ORGANISATION WITH THEIR DAY TO DAY AND WEEK TO WEEK TASKS, LETS THEM KNOW WHERE THEY ARE GOING AND GIVES THEM A MEASURE OF WHAT THEY ARE EXPECTED TO ACHIEVE.

IT MAKES SENSE THAT THE PEOPLE WHO ARE MOST DIRECTLY RESPONSIBLE FOR ENSURING THAT THE OUTCOMES ARE ACHIEVED ARE INCLUDED IN THE DEVELOPMENT OF THE WORKPLANS. SPECIFIC ACTIVITIES ARE NOMINATED THAT ARE NECESSARY TO ACHIEVE THE STRATEGIES AND GOALS SET BY THE BOARD OR MANAGEMENT COMMITTEE. SPECIFIC STAFF, TIMELINES AND RESOURCES ARE ALLOCATED TO THESE ACTIVITIES WHICH THEN FORM THE BASIS FOR REPORTING AND EVALUATION.

ASSIGNMENT TASK REQUIRES A DESCRIPTION OF THE ALLOCATION OF RESOURCES, A TIMELINE, AND THE PERFORMANCE INDICATORS AGAINST WHICH THE PLAN WILL BE MEASURED AND ASSESSED. 

THIS WILL INVOLVE A DESCRIPTION OF:

• ALLOCATION OF HUMAN RESOURCES (WHO IS RESPONSIBLE?)

• ALLOCATION OF FINANCIAL RESOURCES (HOW MUCH BUDGET?)

• SETTING TIMELINES (WHEN DOES THIS HAPPEN?)

• SETTING PERFORMANCE INDICATORS (WHAT ARE WE AIMING TO ACHIEVE?)

EACH OF THESE ELEMENTS IS EXPLAINED BELOW:

SOLUTION

INTRODUCTION 

The report will focus on an in-depth analysis on how Coca-Cola could most effectively enter the Australian market. Coca-Cola is well-positioned to take advantage of emerging trends in the Australian market due to the country's varied customer tastes and ever-changing beverage sector. As per the MBA Assignment Expert overview, Production, management, resource allocation, timeframes, and performance indicators are just few of the numerous significant elements of the expansion that are included in this operational plan. Coca-Cola aspires to strengthen its position in Australia while continuing to produce high-quality goods and engage in ethical business practises by putting an emphasis on sustainability, innovation, and effective resource management. In this report, one lay out a strategy for Coca-Cola's entrance and expansion into this promising new market. 

Brief Background of The Company 

The selected company for this study is Coca-Cola, it is a widely known beverages company, the company is known for its flagship product which is cold drinks. The Coca-Cola Company is one of the world's biggest beverage firms, with headquarters in Atlanta, Georgia, USA. It was founded in 1886, it also boasts a varied beverage portfolio that includes soft drinks, juices, teas, and bottled water. Coca-Cola is present in over 200 countries and serves millions of customers every day (Coca-cola, 2022). 

Figure 1: Coca-Cola
(Source: Coca-colacompany, 2022)

Reason for Selecting Coca-Cola

Coca-Cola is one of the world's most recognisable and successful corporations. Coca-Cola is chosen due to its global prominence, complex supply chain, and extensive international operations. It has a long history of success and innovation in foreign markets. Coca-Cola's operations are very complicated, including a worldwide supply chain and distribution network. The company's activities must also be in accordance with a variety of rules in other nations.

Current Situation of The Coca-Cola Company

Coca-Cola is a financially healthy firm with a long history of prosperity. Net sales increased 11% year on year to $43.0 billion, while organic revenues (non-GAAP) increased 16%. This achievement was fueled by an 11% increase in price/mix and a 5% increase in concentrate sales (Coca-colacompany, 2022). However, in recent years, the corporation has experienced significant issues, such as decreased sales of carbonated soft drinks and more competition from healthier beverage choices. In response to these difficulties, Coca-Cola has expanded its product offering to include more healthful and sustainable drinks (Miller, 2023). To preserve its competitive edge, the corporation has also made significant investments in marketing and innovation.

Figure 2: Current Situation of The Coca-Cola Company
(Source: Statista, 2022)
 

Key Operations of The Company and Their Relevance to Company’s Strategy 

Coca-Cola's main operations include research and development, production, supply chain management, and sales and marketing. Incorporating these processes into the company's growth plan in Australia is crucial to the company's overall success. 

• Product Development and Innovation- In order to keep up with shifting customer tastes, Coca-Cola consistently invests in R&D to produce innovative new drinks. The success of this endeavour depends on being able to provide customers with a broad variety of drinks to choose from. The corporation can stay competitive by offering a wide variety of beverages, from the time-honored Coca-Cola to more healthful choices like water and juices (Chua et al., 2020).

• Marketing and Branding - Coca-Cola is widely recognised as an industry leader in marketing and branding. The company's marketing strategy focuses on strengthening the brand's reputation as a source of joy and satisfaction for its target audience. This fits well with the plan to increase visibility and popularity throughout the world for the brand (Pendergrast & Crawford, 2020).

• Supply chain management - Coca-Cola's supply chain management covers everything from acquiring raw ingredients to manufacturing and distributing final products to consumers. The company's ability to meet the needs of its Australian customers will depend on its ability to effectively manage its supply chain (Khan et al., 2023). To maintain a sustainable supply chain, Coca-Cola will also need to collaborate with its Australian suppliers.

• Global Expansion and Acquisitions - through mergers and alliances and ultimately acquisitions, Coca-Cola plans to increase its worldwide presence. The processes of spotting growth opportunities, negotiating acquisitions, and integrating new businesses all contribute to the achievement of this overarching objective (Liu, 2021).

Figure 3: Key Operations of The Company and Their Relevance to Company’s Strategy
(Source: Author, 2023)

Competitive priorities and Key Performance indicators used by the company 200

The major KPIs that Google uses are- 

• Innovation- Number of new products and services introduced, number of patents filed, and R&D investment are all indicators of innovation.

• User satisfaction- Net promoter score (NPS), user engagement measures like as time spent on Coca-Cola goods and services, and customer satisfaction surveys are all examples of user happiness.

• Growth- revenue, user base, and market share.

PESTLE Analysis of Company of origin (USA) and Australia 

USA

Table 1: PESTLE Analysis of USA

Australia 

Table 2: PESTLE Analysis of Australia

Operation Model- Transforming and Transformed Resources, The Transformation Process, and The Outputs and Outcomes of The Operation  The Operation Model selected for Coca-Cola company’s expansion across national borders (Australia) is Production and Management. 

Production and Management Operation Model 

The Production and Management Model is an approach for directing the manufacturing and distribution of products. The concept is predicated on the idea that full production and management integration is necessary for the most effective and efficient results. The Production and Management Model is flexible enough to be used in a variety of settings, from manufacturing to retail to service. -Cola's growth in Australia could profit from the Production and Management Model in a variety of ways (Managementstudyguide, 2021). The organisation can do activities such as, adjust its manufacturing and managerial practises to fit its plan for growth in Australia. 

Figure 4: Production and Management Operation Model
(Source: Midior, 2023)

Transforming and Transformed Resources and outcomes of the operation

Transforming Resources 

• Raw Materials- Water, sugar, carbon dioxide, and flavourings are raw materials. Production requires raw resources to be transformed.

• Human Resources- Operating equipment, maintaining quality, and guaranteeing production flow need skilled labour and production employees (Zehir et al., 2020).

• Machinery and Equipment- Coca-Cola products are processed and packaged using bottling lines, mixers, and packaging machines.

• Technology- Automation, control, and quality control technologies optimise production.

Transformed resources 

• Mixing and Carbonation- Water, sugar, and flavourings are precisely blended. To carbonate, carbon dioxide is introduced.

• Packaging- Automated bottling lines bottle the combined beverage. Sanitise, fill, cap, and label bottles.

• Quality Control- At different checkpoints, quality control methods guarantee the product meets Coca-Cola's high standards. Taste tests, visual inspections, and product measurements are included (Szabo et al., 2020).

• Packaging and Distribution- After quality assurance, goods are packed or cased for distribution.

Outputs 

The primary revenue stream of this company is bottled Coca-Cola drinks for distribution to merchants, restaurants, and consumers. These items are physical and packed in varied sizes and forms to suit market preferences.  

Outcomes

• Customer satisfaction- Consistently offering high-quality Coca-Cola products fosters consumer happiness and loyalty.

• Profitability- Coca-Cola controls costs and profits via efficient production.

• Brand Reputation- Quality and consistency boost the company's worldwide brand image.

• Environmental Impact- Sustainable water usage, energy reduction, and recycling reduce the operation's environmental effect.

• Industry Share- Coca-Cola can compete in the beverage industry, retain or gain market share, and perhaps extend its consumer base by assuring a stable product supply.  

Critical Review of Key Operation and Its Management

Coca-Cola's development in Australia is an essential venture with huge opportunities to boost the company's success. However, there are a few ways in which this operation's management could possibly be enhanced to help it attain its full potential. Product development is a potential option for enhancement. When creating new products, Coca-Cola must take into account Australian customers' individual tastes and lifestyles (Geng et al., 2021). This is significant since there is intense competition in the Australian beverage sector, and customers have many options from which to choose. Coca-Cola, for instance, can expand its product line to include additional options that are lower in sugar, are created with natural ingredients, or are aimed at certain demographics, like millennials or health-conscious shoppers. Management of the supply chain is another area with room for development. 

Future Improvement and Contribution to The Company’s Competitive Priorities 

The key areas in which the company must bring improvement for future expansion in Australia are- 

• Digital transformation- Coca-Cola must adopt digital transformation if it is to enhance its operations and consumer experience. Data analytics might help Coca-Cola, for instance, learn more about its customer base and create more specific advertising strategies. E-commerce is an opportunity for Coca-Cola to expand its client base and streamline the buying process for its consumers (Brondoni, 2019).

• Supply chain management- Coca-Cola, as a leader in supply chain management, should collaborate with its suppliers to increase the effectiveness and longevity of the company's supply chain. The corporation has to put money into technologies that will allow for better product monitoring and visibility all throughout the supply chain (Ashraf et al., 2020).

• Product development- When it comes to developing new products, Coca-Cola may benefit from greater market research on Australian customers' wants and requirements. Adding Australian product development capacity is also a priority for the organisation. Coca-Cola may then create beverages that are specifically designed for the Australian market (Nair et al., 2021).

• Marketing and sales- Coca-Cola should put money into advertising and marketing activities in Australia in order to increase brand recognition and customer loyalty. As part of this process, the corporation has to create a sales plan that works in the Australian market. Coca-Cola should also put effort into cultivating connections with influential merchants in Australia (Chu, 2020).

• Diversification and Health Focus- The worldwide shift towards beverages with a focus on health and variety presents a problem. Coca-Cola should keep expanding its line of low-sugar, low-calorie, and functional drinks to meet the needs of an ever-evolving customer base (Sharma et al., 2019).

Figure 5: Future Improvement
(Source: Author, 2023)

Contribution to the company's competitive priorities

• Quality- Sustainability, technology, and manufacturing process improvements improve product quality.
• Cost- Resilient supply chains and operational efficiency help control expenses.
• Faster delivery- A responsive supply chain reduces lead times and ensures product delivery.
• Innovation- Technology and product diversification stimulate innovation.
• Flexibility- Local adaptation and supply chain resilience provides market flexibility.  

Operations Plan 

Allocation of Human Resources

Human resource allocation is a fundamental component of operational planning. It entails strategically allocating the appropriate personnel to the proper duties and responsibilities to ensure the operational strategy is carried out efficiently. This method should take into account individuals' abilities, experience, and expertise, matching them to the precise needs of each job or project.

Allocation of Financial Resources (How much budget?)

Annual Budget 

The term "Annual Budget" refers to a financial plan that outlines the projected income and expenses of an organization over a period of one year. It is an important tool for financial planning, decision-making and monitoring the financial health of the organization.

Table 3: Annual Budget

Cashflow projection 

Table 4: Cashflow projection

Cash Management Plan

Table 5: Cash Management Plan

Setting Timelines

Table 6: Setting Timelines

Setting Performance Indicators

• Innovation- Launching new beverage items to fulfil market demands. 
• Market leadership- Maintaining or increasing beverage sector market share worldwide and locally.
• Efficiency- Optimising supply chains to save costs, improve distribution, and decrease environmental impact.
• Revenue Growth- Continuously rising sales revenue and profitability via product diversity and market growth.
• Sustainability- Promoting eco-friendly packaging, water conservation, and carbon reduction (Hristov & Chiro, 2019).
• Brand Loyalty- Building and sustaining global customer brand loyalty and equity.

Figure 6: Setting Performance Indicators
(Source: Author, 2023)
 

Conclusion 

This report was focused on Coca-Cola company and its operation plan, the company looks forward to expand in Australia. It is a strategic business decision made to take advantage of its strong international recognition and enter a new market. The company's focus on sustainability and innovation is commensurate with customers' changing tastes. Coca-Cola is able to successfully manage the challenges of global growth by establishing concrete deadlines, KPIs, and resource allocation. The firm is well-positioned for further success in Australia as it responds to shifting market conditions, boosting its international profile and solidifying its status as a market leader in the beverage sector. 

References 

Coca-colacompany. (2022). The Coca-Cola Company: Refresh the World. Make a Difference. Coca-Colacompany. https://www.coca-colacompany.com/

Coca-cola. (2022). Home | Coca-Cola. Coca-Cola. https://www.coca-cola.com/in/en

Miller, H. (2023). The Coca-Cola Company | History, Products, & Facts | Britannica. In Britannica. https://www.britannica.com/topic/The-Coca-Cola-Company

Coca-colacompany. (2022). Coca-Cola Reports Fourth Quarter and Full-Year 2022 Results. Coca-Colacompany. https://www.coca-colacompany.com/media-center/fourth-quarter-full-year-2022-results#:~:text=For%20the%20full%20year%2C%20net,5%25%20growth%20in%20concentrate%20sales.

Statista. (2022). Coca-Cola sales figures 2022 | Statista. Statista; Statista. https://www.statista.com/statistics/264423/revenue-and-financial-results-of-coca-cola/
Khan, T.I. and Raza, S.A., (2023). Revitalizing the Retail: A Case of the Coca-Cola Company. Asian Journal of Management Cases, 20(2), pp.174-182.

Chua, J.Y., Kee, D.M.H., Alhamlan, H.A., Lim, P.Y., Lim, Q.Y., Lim, X.Y. and Singh, N., (2020). Challenges and solutions: A case study of Coca-Cola company. Journal of the Community Development in Asia, 3(2), pp.43-54.

Pendergrast, M., & Crawford, R. (2020). Coke and the Coca-Cola company. Decoding Coca-Cola, 11-32.
Liu, S. (2021). A Report on Strategic Analysis and Recommendations of Coca-Cola. International Journal of Frontiers in Sociology, 3(17).

Ballantyne-Brodie, E., & Glover, J. (2021). Convivial food systems design experimentation in regional communities: Exploration of the Shepparton Food System, Regional Victoria, Australia. In Transdisciplinary Case Studies on Design for Food and Sustainability (pp. 41-57). Woodhead Publishing.
Midior. (2023). Product Management Model - MIDIOR Consulting. Midior. https://www.midior.com/product-management-model

Hristov, I. and Chirico, A., 2019. The role of sustainability key performance indicators (KPIs) in implementing sustainable strategies. Sustainability, 11(20), p.5742.
Geng, H., Jiang, N., & Liang, Q. (2021, December). Strategic Management and Financial Analysis in the Context of Epidemic--A Case Study of Coca-Cola Company. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 2396-2404). Atlantis Press.

Brondoni, S. M. (2019). Shareowners, stakeholders & the global oversize economy. The coca-cola company case. Symphonya. Emerging Issues in Management, (1), 16-27.
Ashraf, S., Saleem, S., Chohan, A. H., Aslam, Z., & Raza, A. (2020). Challenging strategic trends in green supply chain management. Int. J. Res. Eng. Appl. Sci. JREAS, 5(2), 71-74.

Chu, B. (2020, November). Analysis on the Success of Coca-Cola Marketing Strategy. In 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020) (pp. 96-100). Atlantis Press.

Nair, R. K., Reddy, L. S., Verma, P., Pandey, R., Yuwono, S., Sin, L. G., ... & Yu, T. P. (2021). The impact of COVID 19 towards international business strategy: A study of Coca-Cola company. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(2), 73-92.

Sharma, A., Larkin, J., Fernandez, I., & Esteves, G. (2019). The Diversification of Coca-Cola: Globalization & Strategic Fit. Journal for Global Business and Community, 10(1).

Zehir, C., Karaboğa, T., & Başar, D. (2020). The transformation of human resource management and its impact on overall business performance: big data analytics and AI technologies in strategic HRM. Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business, 265-279.

Szabo, R. Z., Vuksanović Herceg, I., Hanák, R., Hortovanyi, L., Romanová, A., Mocan, M., & Djuričin, D. (2020). Industry 4.0 implementation in B2B companies: Cross-country empirical evidence on digital transformation in the CEE region. Sustainability, 12(22), 9538.

Managementstudyguide. (2021). Production and Operations Management - Meaning and Important Concepts. Managementstudyguide. https://www.managementstudyguide.com/production-and-operations-management.htm