SPO101 Introduction to Sports Management Report Sample

Assignment Brief 
Individual/Group Individual
Length 1,500 words (+/- 10%)

Context:

Assessment Three follows on from the brief for a new ormodifiedsportthat you submitted in Assessment Two.

Instructions:

Develop the final form of the sport that you have invented or modified and include revisions from Assessment Two. Your final report should include:

• Introduction to the sport – name, brief concept, season or time of year
• The target market – who will play this new sport and why?
• Mission and Vision Statements – what isthe mission and vision of this new sport?
• Goals and SMART Objectives – how will you establish this sport in the next 3-5 years?
• (You should have at least three goals, and each goal requires SMART Objectives).
• Proposed Governance Structure – summarise the range of people you would appoint to your new Board of Management
• SWOT Analysis – table format with a minimum of five factors in each of the foursegments, followed by a brief summary of the information in the table.
• Risk Management Table – potential risks and strategies to minimise them.
• Final Rules including scoring and how to win.
• Equipment and Uniformsrequired to play and to minimise risks.
• Proposed schedule or competition for the first year – what will you offer in the first year to allow your target market to play this sport?
• Venues/Facilities – explain the type of venue/facility required for the sport and why?
• Proposed logo and colours (brand) of the new sport – design a new logo.
• The sports position on ethics and social responsibility – identify at least one social or ethical issue that your sport will adopt and address.
• Proposed Funding Partners – identify potential commercial and government partners
• Proposed Launch – design an event using the 5W framework to launch this new sport.
• Conclusion – convince the reader that this sport has a future.

Use appropriate referencing to acknowledge all sources utilised in your report. It is expected that you will draw heavily on your learning from all six modules covered in this subject to complete your paper.

Solution 

INTRODUCTION

This study is an attempt to improve upon an already practised sport that has experienced declining participation rates in recent years: Aikido. The Japanese martial art of Aikido was created by Morihei Ueshiba in the year 1942 (Maruyama, 2017). The emphasis is on teamwork rather than the individual skills often shown in competitions. The creator of Aikido termed his concept as "the path of harmony," which forms the basis of the martial art. This is a year-round sport, so one may play whenever you choose. Due to its declining influence in comparison to other martial arts such as Jiu-Jitsu & MMA, it is chosen for inclusion in the study.  

TARGET MARKET 

Aikido is not limited to any gender that means it is a gender-neutral sports hence men, women, & children are welcome in the sports and each one of them will be a target market for the sport. The age ratio lies between 12 years to 35 years for each individual. Furthermore, the female population in Aikido is lower all over the world. As a result, the major goal would be to recruit younger generation especially female athletes to this activity. In particular, Asian markets, different ethnicity, and Black people will be part of the target audience (Gold, 2020).
 

Figure 1: Aikido population
(Source: Aikidojournal, 2020)
 

MISSION AND VISION STATEMENTS

The mission and vision of Aikido sport is, instead of nurturing aggressive or violent tendencies, one should learn to overcome one's own internal resistance. It is known as the Japanese martial art sport that combines the techniques of self defence with the practices of peacefulness and harmony. The sport's mission is to educate people about the values of energy equation, peace, and respect for partners by incorporating men, women, and children (Gold, 2020).  

GOALS AND SMART OBJECTIVES

Goal 1: Spreading the awareness of the sports among the men, women, and children despite of their race and citizenship in next 2 years 

Table 1: Goal 1 SMART OBJECTIVES

Table 2: Goal 2 SMART OBJECTIVES

Goal 3: Introducing Aikido to more than five different nations so far, including Australia, Thailand, South Korea, Mexico, India, and New Zealand.

Table 3: Goal 3 SMART OBJECTIVES

PROPOSED GOVERNANCE STRUCTURE

The rage of people who will be appointed to the board of members are as mentioned below- 

• Sensei 
• Aikidoka 
• Investors 
• Practitioners 
• Medical facility providers 
• Marketing strategists
• Researchers 
• Data analysts  

SWOT ANALYSIS

Table 4: SWOT Analysis

RISK MANAGEMENT TABLE

Table 5: Risks management table

Youths might not willing to enroll in the sports in their education institute     establishing a communication regarding the physical and mental health benefits of Aikido sports.
 
RULES AND SCORING FOR WIN

As a sport, Aikido has its own set of regulations and rules that must be followed. Aikido activity need the presence of a trained instructor and a willing competitor; hence it is best performed in a dojo or other training center. This workout does not need significant physical power; thus, it may be done by anybody, regardless of age. When training in the Aikido Dojo, students must not fold down sleeves or rest against the walls. The first is a sign of disapproval, whereas the other one violates the rules MBA assignment expert. In this case, the learner is also expected to perform a semi-venae prior commencing practice, well before commencement of each combat, and once more at the finish of each fight. At top of that, Aikido emphasises the exclusive use of defensive techniques as well as strategies rather than offensive ones. 

EQUIPMENT AND UNIFORMS REQUIRED & TO MINIMISE RISKS

The Aikido masters would be dressed up in their traditional attire, the Aikido Gi. One example is a wraparound jacket or robe in white or off white with short sleeves as well as a belt over plain, loose pants. Underneath a wrap jacket, female students may wear white sports tops. The Jo, or wooden staff, as well as the tanto, Shoto, and Bokto, will also be featured. The flexible, form-fitting nature of these sleeved makes them ideal for training wrist locks and other quick actions. Trousers will be either black or white, as well as the uniforms will remain spotless.

Equipment to minimise the risk of getting bruises and hurts are- 

• Mouth guards
• Gloves
• Chest protector
• Headgear
• Padding 
• Bracings  

SCHEDULE FOR 1ST YEAR

Training programmes, regions, and individual schools or universities will all compete against one another during the first year. Youth people's enthusiasm for competing in Aikido on behalf of respective institutions, universities, & training centres will be ignited as a result. Winners of these regional contests will get a certification of achievement, a cash prize, the chance to train at a prestigious facility, and entry into the state finals. However, other participants will keep up their training and improve their Aikido prowess with additional lessons every weekend. 

VENUES AND FACILITIES

The Japanese word "dojo" refers to any kind of training facility where the goal is to become an expert in one's chosen field. This is the chosen place for the sports launch in Australia. One might think of an aikido dojo as a gym where learner can learn the martial art of aikido. One may think of any place where individuals regularly gather to train as an "aikido dojo" in a broader sense. Many distinct aikido schools exist, each with its own method of instruction (Sports & Nobbies, 2022).

Facilities Required 

• Uniforms (Aikido Gi)
• Keikogi 
• Pre-training kits 
• Safety kits 
• Firm ground 
• equipment such as sword (shoto), staff, & knife (Rydeaikido, 2018).
• Dagger (Tanto)
 

LOGO OF NEW SPORT

 
Figure 2: Logo of Aikido sport
 
 

SOCIAL & ETHICAL ISSUES AIKIDO WILL ADOPT 

The key social issue that comes into the recognition are- 

• Aikido sports are too violent and not the practical sports to indulged in 

• The sports do not involve into the mental health training (Arman, 2020).

The key ethical issues are-

• Aikido is still lacking behind in the government certifications 

• Many of the countries does not support it (Arman, 2020).
  
PROPOSED FUNDING PARTNERS

The fund-raising partners of Aikido are-

• Government 
• Australian and Japanese business 
• Security companies 
• Forums and NGOs supporting self defence and fighting for female rights 
 
5W FRAMEWORK TO LAUNCH THE SPORT

Table 6: 5W framework

 
CONCLUSION

Aikido is a highly effective kind of self-defence not only since it trains learners to protect themselves from a wide range of assaults, also because it improves the mental and physical health in the process. Aikido is more than simply a series of martial arts moves. An individual martial artist is considered superior to others when they achieve victory in a competitive setting. Aikido is a martial art (Budo) that emphasises the cultivation and regulation of Ki (or chi), a vital life force. In Japanese culture, the notion of ki (pronounced "chee") is basic and all-encompassing. It is often used in conjunction with those other kanji to convey ideas like as aggression, health, emotion, awareness, intuition, humour, irritation, and even fainting (Maruyama, 2017).  

REFERENCES 

Aikidoaus. (2022). Aikido Australia - Takemusu Aiki Association | Takemusu Aiki Association. Aikidoaus. https://aikidoaus.com.au/

Aikidojournal. (2020, December 11). Aikido Demographics: A Special Report – Aikido Journal. Aikidojournal. https://aikidojournal.com/2020/12/11/aikido-demographics-a-special-report/

Arman, Y. (2020, January 30). 7 Problems With Martial Arts And Their Solutions | FitRoots | Slough. FitRoots. https://fitroots.co.uk/7-problems-with-martial-arts/

Boogaard, K. (2021, December 26). How to write SMART goals. Work Life by Atlassian; Atlassian. https://www.atlassian.com/blog/productivity/how-to-write-smart-goals

Gold, J. (2020, December 11). Aikido Demographics: A Special Report – Aikido Journal. Aikidojournal. https://aikidojournal.com/2020/12/11/aikido-demographics-a-special-report/

Maruyama, R. N. (2017, July 18). A Perspective on the Future of Aikido | Aikido of Salt Lake. Aikido of Salt Lake. http://aikidosaltlake.com/perspective-future-aikido/
Rydeaikido. (2013). Uniforms & Equipment. Rydeaikido. https://rydeaikido.org/classes/uniforms-equipment/

Singh, R. (2020, January 31). The 5 W’s in business: Definition, practices and benefits. Appvizer. https://www.appvizer.com/magazine/operations/project-management/the-5-ws-in-business

Sports & Nobbies. (2022, November 15). What is an Aikido Dojo? Sports & Nobbies. https://www.sportsnhobbies.org/what-is-an-aikido-dojo.htm