MGT611/MGMT6015 International Business Strategy Research Sample

MGT611/MGMT6015 International Business Strategy 

Context:

This assessment focuses on the evaluation of opportunities and challenges for an ASX listed Australian businesses that intends to expand their business in a select emerging market. Your role is to advise the senior management team of your chosen organisation about potential opportunities and challenges associated with the international expansion to the selected emerging markets. To achieve this objective, you need to select an organisation from the Australian Stock Exchange website as well as an emerging market from the link provided below and undertake an extensive research on the micro environment (i.e., the internal environment of your chosen organisation) and the macro environment of Australia (i.e., the home country) and your chosen emerging market (i.e., the host country) to compare and contrast the findings that emerged from your research to identify differences between the home country and the host country to spotlight the opportunities and challenges associated with the intended international expansion for the senior management of the organization that you are working.

This assessment should help students build their knowledge and understanding of external environmental assessment, problem diagnosis, strategy development, and the consideration of micro and macro-level factors that influence the strategic decision of entering to an emerging market. Thus, it is expected that this assessment will equip students with a well-informed view of the nuances of international business environment and theories to guide the strategic options available to the firm while considering international expansion as their next growth path.

Instructions:

Assessment 1, 2 and 3 are interrelated in nature that requires your careful attention to choose an organisation and the emerging market as you would not be allowed to change your mind moving on to the assessment 2 and 3. Select an ASX listed company using the following link:

Australia Stock Exchange Website: https://www2.asx.com.au/

Select an emerging market using the following links:

List of Emerging Markets/Countries/Economics: https://ggu.libguides.com/c.php?g=106866&p=693916

List of Emerging Markets/Countries/Economies: https://en.wikipedia.org/wiki/Emerging_market

Once you have chosen an ASX listed company from the Australian Stock Exchange website and an emerging market via the link above, undertake an in-depth research on the company and the political-legal, social-cultural, economic, technological and natural environment of both Australia and your chosen emerging market to spotlight the differences that you have explored and reflect on the importance of those differences with regards to the opportunities as well as challenges for your chosen company’s international expansion to the selected emerging market. To frame your analysis and discussion, PESTEL, CAGE, Strategy Tripod, Five Forces Model and Porters Diamond Model, Theory of Absolute Advantage, Comparative Advantage, National Competitiveness theory, Institutional Theory are relevant theoretical frameworks. You are not expected to use all of these frameworks but two that are most suitable for the context of your research (one for external/macro environment analyses e.g., PESTEL/CAGE and the other for the analyses of the industry condition e.g., Porter’s Five Forces Model, Diamond Model etc.).

Introduction 

Universal Biosensors is one of the leading Medical Diagnostic companies that is totally focusing on the different types of research and the development of manufacturing Diagnostic test systems. As per the MBA Assignment Expert That is a system that is manufactured by the company for the point of care, professional use, and home use. The company was established in 2019 by the collaboration agreement. When there is a discussion of the revenue of the point of care Diagnostic market, then it is 15 billion dollars a year, and it is going to increase day by day according to the innovative market (Universalbiosensors.com, 2022). When the UBI begins the journey, then the overall focus is totally on the different types of development of the point of care market, and the UBI is also used other technology that is for the disposal and multilayer test strips. It incorporates the electrochemical Sensing System that is changing according to the different Biomarkers in the blood.  

The UBI tries to develop different types of innovative technologies in their manufacturing system that is used to create the different types of blood glucose products used for Life Scan. The UBI has lots of competitors within the local and global market; therefore, the company always tries to make new strategies so that it can sustain itself in the market for a more extended period. In this way, it has been found that the degree of the competitors of the UBI is high (Universalbiosensors.com, 2022). But now, the UBI is trying to expand their businesses in different countries because they have to be informative about the social, policy, economic, and technological factors of that country. This overall assessment has been conducted to provide the proper guidance to the UBI Company so that they can understand the overall condition of the market. This assessment also gives the appropriate overview of the strengths and weaknesses and another perspective of the company that they can change according to the requirement. The revenue of the company is 2.33  million dollars in a year. The top competitors of the UBI are the Mesoblast and BIOMIN etc. When there is a discussion about the market shares of the Universe of biosensors company, then it has 1 77,571,854.
 

Figure 1: Universal Biosensors
(Source: Universalbiosensors.com, 2022)

Country Analysis

In the section, there is a discussion about the descriptive information of the company that includes the microenvironment. The microenvironment of the company is used to explore the internal factors of the company in South Africa and Australia that affects the overall strategy of the company and create a different type of risk within the organization. If the company tries to expand their business within another country, then they have to identify their internal factors so that they can understand the problem areas that can create different issues and challenges for uncertain risk in the future (Balgar, 2015). For analyzing the internal factors, an ineffective SWOT analysis tool has been preferred by every entrepreneur. In the below section, the overall analysis has been conducted for the UBI company that is as follows-

SWOT ANALYSIS

Discussion

In the section, there is a discussion about the external analysis of the company so that they can explore the different types of competitors and the amount of the market. The tool which is used to conduct the external analysis is the pestle analysis tool. That has been discussed in the brief manner that is as follows-

PESTEL ANALYSIS

Conclusion

In this way, after the discussion, it has been concluded that the Universal Bioscience Company has different types of opportunities as well as challenges within the organization. Therefore, if the country tries to emerge their business in the same industry as South Africa, then they have to be concerned about the different types of internal factors as well as external aspects of the company. All characteristics and the company analysis have been conducted in the above section by following that the company can easily maintain its position within the market.  

Reference 

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Universalbiosensors.com, (2022). About us. Retrieved March 18, 2022, from https://www.universalbiosensors.com/about-us

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