MGT604 Strategic Management Case Study PPT Sample

MGT604 Strategic Management 

Assessment Task

In pairs, you are required to:

• Identify an organization that is currently facing strategic threats
• Plan, film and submit a five-minute video presentation
• Address these threats with specific reference to the course content.

Please refer to the Task Instructions for details on how to complete this task.

Instructions

You will be placed into pairs by your facilitator. 

Working in pairs, you are required to identify an organisation that is currently facing strategic threats and plan, film and submit a five-minute video presentation addressing these threats with specific reference to the course content. Some examples include;

• Disruptive technologies;
• Shifts in regulatory focus;
• Competition from overseas organisations;
• Structural shifts in industry composition; or
• Market consolidation and shakeout.

Case Study- safety protocols compliance with current public health orders in relation to the prevention and management of COVID-19 Cruise Lines International Association managing director Joel Katz. He emphasized more than seven million people had already sailed on cruise ships around the world, with new health protocols in place. President of Carnival Australia and P&O Cruises Australia Marguerite Fitzgerald agreed it was a "breakthrough development" welcomed by many Australian tourism and food suppliers. Travel agents, fresh produce suppliers, tour operators, along with the hospitality and accommodation sector have all been suffering with the ban on the lucrative industry. "For two years, all of these groups, including our own employees, have faced uncertainty as to when cruising and its contribution to Australia's national, state and regional economies might resume," Ms Fitzgerald said. https://www.9news.com.au/national/cruise-news-cruise-industry-responds-to- national-cabinet-decision-to-restart-cruises/a286170b-e677-4e53-ab9c-cb6cc22b3e4d " They, at last, have reason for optimism and confidence that cruising will return and we will certainly support the cruise industry in working closely with government authorities, both federal and state, to achieve this outcome." And she added: “Once the ban is lifted, we expect there will be a lot of excitement and demand, and we want to be ready for that.” Ms Fitzgerald said the planned welcome party would have a distinctive Australian flavour paying tribute to suppliers, guests, travel agents, crew and shoreside employees. “P&O Cruises is the only cruise line that has its operational base located in Australia and, when its ships return, it certainly will be a case of them coming home.” https://cruisepassenger.com.au/news/well-be-back-better-than-ever-new-carnival- boss-vows-a-party-to-celebrate-the-return-of-ships/ But the good news was tempered by the fact that it still needs a meeting of Australia’s highest health body, the AHPCC, headed by professor Paul Kelly and representatives from each state. With the news that the Federal Government is set to re-open international borders to fully vaccinated air travellers from 21 February, it is important that Australia provides a clear pathway forward for the cruise industry as well.” https://cruisepassenger.com.au/news/hope-at-last-that-cruising-could-return-to- australia/#:~:text=A%20Tasmanian%20government%20spokesperson%20said,com pliant%20with%20this%20ban%20on

Solution

3. The current Covid-19 impact has increased the threat of the cruise sector in Australia. The ban on sailing has increased barriers to supplying fresh products. Along with that, the tour and hospitality operators are also suffering an economic crisis which has increased the risks related to the economy. As per the MBA Assignment Experts, Due to the increasing downfall of the economy and the disruption of the supply chain in the cruise industry, changes in strategic circumstances in the cruise sector of Australia have occurred. Situational threats impact business operations also (Suchodolski, 2021). However, the health protocols related to Covid-19 have also restricted the cruise ships to sell outcomes in Australia. The risk of health infections has altered the processes of business operations where the interaction between the tour operators, tour agents, and suppliers of the fresh products has been restricted through social distancing. In addition, the threat of reopening the international borders leads the cruise sector in Australia to uncertainty in operations management. Therefore, regulatory policies in business have influenced the strategic circumstances of the cruise sector.

4. The situational crisis in the cruise sector has emphasised the industry undertaking future strategic plans to manage changes in the strategic circumstances. The proper engagement of the fresh product suppliers, travel agents, and tour operators will be required to overcome the crisis. Through managing the satisfaction of the customers, the cruise sector is expecting to enlarge its business locations through sailing across international borders. Using the proper strategic plan, situational crises can be managed (Sheehan, 2020). The cruise sector in the future will abide by the regulatory policies so that the international trading paths can be reopened. To overcome the economic recession due to the Covid-19 pandemic, the cruise sector in Australia will submerge its strategies to the global business to acquire significant benefits. The prospects also include the protection of people involved in the cruise sector through following the guidelines of infection control. Proper risk assessment and strategic planning will help to avoid future uncertainties. However, the cooperation of the suppliers, operations, agents, and hospitality accommodation sector can help the cruise sector to gain economic benefits through restructuring its growth policies. 

5. The threats of Covid-19 infection and health challenges can be mitigated through maintaining the safety protocols related to health infection. Social distancing, proper infection control measure implementation, and testing infection before sailing through the cruise ships can be effective means to tackle the health-related challenges and risks in the cruise sector of Australia. Health risk related to Covid-19 needs to be taken into serious consideration to manage health and well-being (Chapman, Miller, & Salley, 2021). The cruise sector has to follow the medical ways to manage the health of people so that operations can be managed effectively. The risk and uncertainty related to economic downfall can be managed by incorporating more employees within the sector so that productivity can be increased. Supply chain maintenance with the global market can help the cruise sector flourish in the future, overcoming the current situational crisis. The awareness within the suppliers, tour operators, travel agents, and hospitality accommodation sector can help in increasing their engagement in operations of the cruise sector in the future so that the current threats can be addressed properly. 

References

Chapman, C. M., Miller, D. M. S., & Salley, G. (2021). Social disruption of the tourism and hospitality industries: implications for post-covid-19 pandemic recovery. Worldwide Hospitality and Tourism Themes, 13(3), 312–323. https://doi.org/10.1108/WHATT-02-2021-0038

Sheehan, N. T. (2020). Revisiting risk management in a time of crisis. Strategy & Leadership, 48(6), 35–43. https://doi.org/10.1108/SL-09-2020-0115
Suchodolski, K. (2021). Strategic planning in a crisis. Strategic Finance, 103(1), 28–33.