MKG203 Digital Marketing Communications Report Sample

MKG203 Digital Marketing Communications

Context:

In this assessment, you are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of your own reflections on current digital marketing practice. To get insight into blog writing you can read a number of digital marketing blog posts. Here are two examples of blogs as a starting point to get an idea on presentation and style: Smart Insights http://www.smartinsights.com/blog/ & Digital Marketer https://www.digitalmarketer.com/blog/ (NB: You can also research digital marketing blog (s) in an industry that you may be interested in eg.,https://www.digitalhospitality.com/blog .)

Instructions:

You are required to create a professional online blog using professional blog software. Either https://www.wix.com/ or https://wordpress.com. You are required to set up one (1) blog online and submit one (1) post to it reflecting on current issues and practices in digital marketing. The online blog URL needs to be included into a word document, along with the post and the references used and uploaded as a submission to Blackboard. Please note that while the online blog is what will be assessed, you are still required to upload this word document with references as a university copy.

For the blog post, you are encouraged to use hyperlinks when referencing online sources as well as in-text referencing of other sources. All images or figures /tables used in the posts should be referenced. You can use a creative blog writing style and presentation style congruent with the professional blogs you are reading online. For example, when referring to a statistic /quote hyperlinking to the source; when referring to an important video, embedding it into the post; including images to support the text; completing the basic details the blog platform offers including: a title for the blog, header image, completing the about us and/or description section briefly.

This is not an academic paper as such, but you do need to validate your insights with support from quality references or sources. As a guide, the post should draw on at least three independent reference sources that should be referenced according to the latest APA referencing style at the end of the blog. Students are encouraged to engage with subject resources, essential readings and the Torrens University Library as a starting point for research for all Assessments.

Solution

Blog 

Create your success journey with the key Digital Marketing trends 

Digital platforms have evolved and made a significant impression on the marketing industry, involvement of the digital tools and with the changing world and their needs, the marketing industry have also taken a step towards Digital Marketing. As per the MBA Assignment Experts, In my opinion, it is one of the best steps taken in the world of marketing and the new strategies gives a thorough insight into the customers behaviour leading to an impactful growth strategy for the business. I have thoroughly researched on this evolvement and understood one thing very clearly that A savvy businessman will always choose the digital marketing methods that will squeeze the data insights to get the millions of attentions in just one click and be profitable for his endeavour out of the many available options. 

The true battle is won when the ad is seen among the thousands that consumers view daily. That way is carved with unbridled imagination, and luckily for business, I have lots of fresh and original advertising concepts.

•    Attracting users via engaging video-based content 
•    Collaborating with influencers 
•    Creating social media moments 
•    Hosting giveaways 
•    Collab with the other brands 
•    Jumping on trends and influencing contents 
•    Engaging through social media platform live chats and contest 

Make lemonade out of the lemons brought on by the internet. Always be on the lookout for new trends and memes, and exploit those that might help the business. Digital marketing is a simple approach to maximise the marketing budget. But, with more stuff than known what to do with circulating across the internet, one has to be inventive to stop the scroll. 

CHALLENGES IN DIGITAL MARKETING 

Digital marketing comes with number of challenges as mentioned below- 

Customer centric market 

- Adopting the customer centric approach is a challenge for the marketers 
- Needs of the clients constantly evolves 
- Over 60% of the customers experienced expectation influence from one industry to other 
- Customers expects the offers to be personalised which is not feasible (Brown, 2021).

Creating Engaging Content 

- The concepts of the engaging content has been shifted in the recent times with the involvement of videos and audio content 
- Agencies find it challenging to create digital marketing content for the Clothing brand
- It is difficult to find innovative ideas for presenting and communicating the exciting ways 
- It is not a new trend; however people do not pay attention to the ads if not visualised compellingly 

Generating Quality Leads 

- It is challenging to find new authentic customers leads 
- Lead failure leads to financial and assets investment loss to the company 
- Only 4% of the website visitors gets ready to make a purchase (Brown, 2021).

Budget Issues 

- Pay per click is always an issue 
- Digital marketing involves marketers, systems, tools, etc. which is heavy investment
- Not able to define the measurable goals 

DIGITAL MARKETING PRACTICES 

Connecting with influencers 

Connecting with the influencers who already have established relationships with the audiences, collaborating with them and sending them the goodies and products aiming at more formal partnership marketing. They will promote the brand through posts (videos, photos, and audio form) reaching to millions of user in just one click. 

• Live interaction with the followers 
• Creating referral programs
• Giveaways and Contests (Biteable, 2021).

Featuring the customer testimonials

At the end of the day, it is the opinion of every individual that matters. Zara ca use the celebrities for giving testimonies for its products and qualities in 0order to build a trust and make a appreciation video (Thinkful, 2020).

• Forming a twitter moment
• Using videos and audio contents 
• Buying hashtags 

Jumping on trends and holidays

It is well said that when the social media giving Lemons, make Lemonade. This means that keeping an eye on the current trends in the clothing industry and the fashion that people are following, jumping on the one that works for Zara, and presenting it creatively on the social media for attracting more attention to the brand’s versatility and unique products (Ripton, 2022).  

Turning employees into digital sensation 

There is no rule in succeeding in the digital marketing, which is why making the content worthy and presenting it in front of the targeted people will engage more audiences and strive their urge to buy the products. 

• Starting a challenge
• Jumping on Tik-Tok ads 
• Sharing the life hacks and personal experience (Biteable, 2021). 

ABOUT US

Digital marketing aims at delivering measurable results to the clients such as Zara and other brands, employees, and the vendors. Being expert in the marketing and sales aligning and mastering the message deliverance to the world through digital platforms.  

REFERENCES 

Biteable. (2021, March 22). 55 creative marketing ideas for your product or business | Biteable. Biteable. https://biteable.com/blog/marketing-ideas/

Thinkful. (2020, July 16). Digital Marketing Best Practices | Thinkful. Thinkful; Thinkful. https://www.thinkful.com/blog/digital-marketing-best-practices/

Brown, J. (2021, August 18). The 10 Biggest Digital Marketing Challenges Facing Small Business (and How To Overcome Them). DPi Graphics. https://dpigraphics.net/biggest-digital-marketing-challenges-facing-small-business/#generatingleads

Ripton, J. (2022, September 22). 2023’s Digital Marketing Trends for Small Business - DigitalMarketer. DigitalMarketer. https://www.digitalmarketer.com/blog/marketing-trends-2023-jay-ripton/